As the internet continues to take massive leaps forward, there are numerous options available for businesses to stay in front of their competitors in the industry. By having an online presence and being able to reach new customers with each app, these businesses can grow with little or no investment. The best part is when a business has a solid strategy and keeps up with its customers’ demands. Here we have listed some of the most popular business apps which will help bring your brand to the top level of success.
1) E Commerce App – Shopping Engine
With an eCommerce platform like Shopify, it becomes very easy for brands to start marketing themselves by creating unique ads and engaging with the targeted audiences. With this tool, you can manage everything from advertising to sales and customer support via just a click. You can also have access to all the essential back-end services such as order processing and inventory management. This is one of the most highly used platforms among small and medium-sized businesses. It works perfectly well as an addition to any website or blog and allows you to create different pages to showcase every product to reach more people. You can easily keep track of what products/services your audience is interested in and how many times they visited your site or how much they spent on it if you want.
2) Social Media Platforms
Social media platform should not be ignored at all. Whether you think it is a good idea to have two different Instagram accounts or three separate ones, social media marketing is a must-have to get great results to the business. When companies don't focus on social media and try to promote their content directly, it doesn’t work for them. Most people see the posts from social media platforms as advertisements rather of genuine content. So when you have multiple profiles on Facebook, Twitter, TikTok, etc. then these posts will show up in your feed along with your name. If social media platforms are important for your brand then make sure to develop a consistent strategy to engage the right audience.
3) Email Marketing Software
You need to know about this type of tool if you want to run email campaigns for your company. There are several web tools that you can use to develop and maintain your contact lists. Using different free email marketing software gives you a lot of freedom to choose the features that would suit your business best. These include automation, analytics, and personalization. Not only does this allow users to receive newsletters to the contacts but it is another way to get information regarding potential prospects and give them a personalized experience and eventually get them to buy your products. A mailing list is the biggest asset that you can have for your organization and should treat it as the backbone of their email marketing campaign. For example, they can send emails to their subscribers and update them about upcoming events, new offers, promotions, other products, promotions, and more.
4) CRM System
Every sales team needs to have a CRM tool that helps you track the leads and follow the progress on how to convert more, and also to communicate with them. To improve your overall sales process, CRM software provides better data management. While these types of tools do not provide you with advanced customization options, they can help track which products are currently selling which leads and help you understand the performance of your ads and promotions. CRM software has become so popular among businesses because it serves as valuable assets which helps you build relationships with your business partners and ultimately increase revenue.
5) Search Engines
It is an extremely basic yet powerful online tool that allows you to locate information and keywords. Many organizations use search engines and SEO to make their business thrive. And there are plenty of web tools that help them find content and content ideas that make sense as a marketer. They mainly depend on Google Adwords ads, Google News articles, keyword stuffing, article directories, YouTube videos, and more to drive traffic. Having so many websites on your account is hard without using a reliable web-based tool that makes finding relevant content easier. An SEO tool can help you analyze your website’s status and identify areas where improvement can be done to bring more visibility and traffic.
6) MailChimp
Having both professional and personal inboxes is necessary because every user expects to check his mail in seconds. But sending out messages is time-consuming and requires careful planning. Thus, an excellent piece of software called MailChimp comes in handy for managing multiple email accounts and organizing your workflow effectively. Moreover, it lets you set rules and guidelines for your workflow and even adds templates where required. Overall, it is a sophisticated application that makes emailing a breeze. That means that your employees can do their work with just a few clicks instead of waiting on hold.
Conclusion
An effective email marketing solution allows you to save time and make every possible effort in getting updates on your company's growth. Such platforms will help you keep tabs on every communication with your clients all across the globe.